If you’re new to the space, becoming a gambling affiliate can feel overwhelming. The jargon, the platforms, the tracking tools it’s a lot. But the path is actually straightforward if you approach it step by step. You don’t need a big budget. You don’t need to be an expert. You just need to start.

Begin by researching gambling markets and the most active countries in terms of online players. Create a simple website, a Telegram group, or a TikTok account focused on a specific game, region, or style of play. Then apply to a few reliable gambling affiliate programs and test offers to see what resonates.

About Gambling Affiliate Marketing

The global gambling industry is enormous. In 2024, the online gambling market was valued at over $95 billion. By 2025, it’s projected to exceed $110 billion. A significant share of that comes from affiliate-driven traffic.

Gambling affiliate marketing works like any other vertical: you promote a casino, sportsbook, or betting platform, and earn commissions based on player actions. Depending on the program, you might get paid:

  • per registration.
  • per first deposit (CPA).
  • as a percentage of lifetime revenue (revshare).
  • or a hybrid of both.

There are over 1,500 active casinos and betting brands with affiliate programs worldwide. The most saturated markets remain the UK, Germany, and Canada, but affiliates are increasingly targeting LATAM, Southeast Asia, and Eastern Europe regions with rapid user growth and looser competition.

Top-performing affiliates earn anywhere from $5,000 to $100,000+ monthly, depending on traffic source, region, and program deals. Success here isn’t about luck, it’s about consistency, testing, and working with reliable brands.

Gambling Affiliate Programs

Not all gambling affiliate programs are created equal. Some focus on volume, others on quality traffic. Some cater to crypto bettors, while others stick to traditional fiat markets. The best programs provide clear terms, fast payments, good landing pages, and real support. Below are a few standout examples that perform well in different regions and setups.

1xPartners

1xPartners is the affiliate program behind 1xBet, one of the most recognizable global brands in the betting space.

They support over 50 languages, 140+ countries, and allow for deep geo-segmentation, which makes them a strong choice for affiliates working with international traffic. Their platform offers everything from traditional sports betting and live games to virtual sports, casino, and even niche verticals like politics or weather bets.

Affiliates can choose between CPA, revshare, or hybrid models. Their dashboard is fast and offers real-time data across devices and traffic types. Support is available in multiple languages, and onboarding is beginner-friendly.

1xPartners is best suited for affiliates who want to scale. If you’re planning long-term content projects, video channels, or local influencer collabs, this is a great brand to build with.

VivatBet

VivatBet is a strong player in Eastern Europe and parts of Central Asia. Their offers convert well in markets like Ukraine, Kazakhstan, and Armenia, and they’ve recently expanded to include some LATAM-facing pages too.

VivatBet’s affiliate program is streamlined and focused. You get a clear CPA or hybrid deal, responsive managers, and ready-to-use creatives for social, mobile, and desktop campaigns.

They’re particularly strong for Telegram traffic, influencer marketing, and TikTok-style content. They also support localized promo flows, which gives affiliates a real edge in language-specific funnels.

If you’re looking for a reliable partner for mid-scale traffic with regional focus, VivatBet is a smart pick.

BetCore Affiliates

BetCore is a boutique-style program with high-paying deals and tailored support. They’re more selective about who they work with, but the upside is a close relationship and often access to exclusive promotions.

Their brand portfolio includes mid-sized European casinos and sportsbooks with excellent player retention, which makes revshare deals particularly attractive.

BetCore works best for affiliates running quality blogs, review sites, or traffic from content-heavy YouTube channels. They offer full API integration, smartlink tools, and even custom white-label opportunities for high-performers.

BizBet

BizBet is gaining momentum in 2025 as a flexible and affiliate-friendly brand. They focus on simplicity and performance — straightforward signup, easy-to-convert landing pages, and fast payments.

The BizBet affiliate program supports both crypto and fiat deposits, which is becoming increasingly important in regions like LATAM and India. They offer a full-featured dashboard, fast onboarding, and personalized promo options.

BizBet’s commission models include flat CPA, tiered revshare, and hybrid options, depending on your traffic quality and volume. They also support Telegram- and WhatsApp-based promotions, making them perfect for mobile-focused affiliates.

This is a strong option for beginners or semi-pro affiliates who want to grow with a brand that listens and evolves.

StormPlay Partners

StormPlay is known for their aggressive promotions and seasonal campaigns. They’re especially popular in competitive eSports and younger betting audiences. Their affiliate program is fast, API-friendly, and includes built-in social sharing tools.

Affiliates can expect to work with a manager who helps build traffic plans, get early access to promos, and create language-specific content. Payment options include crypto, bank, and e-wallets, with bi-weekly payouts for active partners.

If you have Gen Z or eSports-focused audiences, this is a program worth testing.

7 Steps to Become a Gambling Affiliate

  1. 1. Choose a vertical. Decide if you want to focus on casino, sportsbook, slots, or something niche like eSports betting.
  2. 2. Pick your platform. Create a blog, YouTube channel, Telegram group, or even just start on Twitter.
  3. 3. Join 2–3 affiliate programs. Start with easy onboarding programs like BizBet or VivatBet to test the waters.
  4. 4. Learn SEO and content: Or go visual — short-form videos work insanely well for gambling.
  5. 5. Track and test. Use the affiliate dashboards to compare offers, CTRs, and FTDs across programs.
  6. 6. Reinforce what works. Focus on content types, markets, and channels that convert.
  7. 7. Reinvest: Use your first commissions to upgrade hosting, pay for design, or try ads.

Common Mistakes to Avoid

  1. 1. Promoting unlicensed or shady brands. It’s tempting when they offer high commissions, but long-term they kill trust and your reputation.
  2. 2. Spamming. Whether it’s YouTube comments, Twitter threads, or Telegram messages unsolicited junk doesn’t build loyal traffic.
  3. 3. Ignoring your data. If you’re not reading your dashboard or using UTM links, you’re just guessing.
  4. 4. Sticking with underperforming programs. Test constantly and don’t be afraid to switch if something isn’t working.
  5. 5. Over-relying on one channel. TikTok might work today, but one ban can wipe it all out. Diversify.

What Sets Successful Gambling Affiliates Apart?

It’s one thing to become a gambling affiliate it’s another to stay relevant, competitive, and profitable. In 2025, the difference between casual earners and serious income makers comes down to mindset and systems. Here are the traits and strategies that top performers in gambling affiliate marketing are doubling down on:

1. They know their audience

The best affiliates don’t try to be everything to everyone. They pick a niche — whether that’s casino slots in Brazil, football betting in Nigeria, or crypto gambling in Southeast Asia — and they go deep.

This allows them to speak their audience’s language, understand seasonal behavior (like betting around major tournaments), and position themselves as trusted voices rather than random marketers.

2. They automate the boring stuff

Top gambling affiliates use tools to save time and focus on scaling. That includes:

  • Link shorteners and rotators.
  • Content templates.
  • Social media schedulers.
  • Landing page builders.
  • AI for article drafts or translation.

They know affiliate marketing isn’t just about promoting. It’s about building workflows that run while they sleep.

3. They reinvest consistently

Instead of cashing out every cent, successful affiliates treat their earnings like fuel for growth. They:

  • Pay for better hosting.
  • Hire writers or video editors.
  • Run small paid tests (Google Ads, native, push).
    Build side funnels (email lists, bonus pages, private groups).

That reinvestment is what turns $200 weeks into $2,000+ months.

They don’t just hope for growth — they fund it. While beginners often sit on small payouts or withdraw everything immediately, top gambling affiliates think like marketers, not hobbyists. They know that scaling in the casino and betting world means putting money back into systems that work.

This is especially true for affiliates working in competitive regions or with long-tail casino affiliate programs. If you’re operating in, say, the Polish slots niche or football betting in LATAM, building out multilingual landing pages or investing in localized content can dramatically improve both conversion and retention.

4. They stay close to their data

The difference between a $300/month affiliate and a $3,000/month one? Often, it’s just looking at numbers more seriously.
High performers constantly ask:

  • Which pages or videos actually convert?
  • Where does traffic bounce?
    Do users deposit on mobile or desktop more?
  • What time of day brings in the most active players?

Even in IGaming affiliate marketing, where luck is part of the user behavior, successful affiliates treat analytics like gospel. They don’t rely on “feel.” They optimize based on real performance, often weekly.

If your current program doesn’t give you that data, switch. Most solid gambling affiliate programs today provide detailed breakdowns of click paths, player LTV, FTD dates, and retention rates. Use them or you’re just guessing.

5. They build real relationships with affiliate managers

You’d be shocked how many affiliates just grab links and disappear. But the smart ones? They work on the human side. They ask their managers for insights, early promo access, exclusive codes, and landing page tests. And guess what  it pays off.

Some platforms like BizBet and 1xPartners actively reward affiliates who communicate. You get better revshare deals, faster payments, or even access to geos other affiliates can’t touch. Relationships matter, especially when you want to scale in a crowded online gambling market.

6. They localize, localize, localize

One-size-fits-all content rarely converts anymore. Affiliates that win in 2025 understand that casino and betting content should feel native not translated. They run TikToks in Spanish for Mexico, write bonus explainers in Thai, and build Telegram communities for Ukrainian football fans.