Want to turn sports fans into revenue? Sports betting affiliate programs make it possible. These partnerships let you earn from every bettor you refer without taking any wagers yourself. In this guide, you’ll discover how they work, which offers to dominate in 2025, and how to profit smartly in a growing market:
Understanding How Sports Betting Affiliate Programs Operate
Sports betting affiliate programs offer a way to earn money by referring players to betting platforms. Affiliates are compensated based on various commission structures. The Revenue Share (RevShare) model is one of the most popular. Here, affiliates receive a percentage of the profits generated by referred players. For instance, if a bettor spends $500 on wagers and the platform earns a profit of $50, the affiliate could earn around 25% of that, equating to $12.50. This model ensures affiliates continue earning as long as their referrals keep playing.
Another structure, Cost Per Acquisition (CPA), is based on a one-time payout for each new customer referred. The payout is triggered when a new player meets specific criteria, such as making an initial deposit. For example, an affiliate might earn $100 for every new player they bring who deposits $50 or more. This model is ideal for affiliates who can generate a high volume of new sign-ups.
Lastly, the hybrid model blends the benefits of RevShare and CPA. Affiliates earn an immediate one-time payment plus a percentage of the revenue generated by the referred player over time. For example, an affiliate might receive $50 per new customer and 15% of the player’s ongoing bets. This dual-reward structure is appealing to affiliates seeking a balance between quick earnings and long-term income.
Top Programs for May 2025
The best-performing sports betting affiliate programs this May are those offering clear terms, competitive RevShare or CPA models, and strong brand trust. We’ve compared top-tier options that stand out across conversion rates, payout transparency, and global accessibility:
1xPartners
1xPartners offers flexibility and broad reach, making it a strong option for both new and experienced partners in betting affiliate marketing. You can choose between RevShare (up to 40%), CPA, or hybrid models depending on your traffic. Each partner gets a unique ID, ensuring referred users stay linked, even if they sign up from another device. This lifetime tracking helps boost long-term earnings. The platform supports weekly payouts in 200+ formats, including e-wallets and crypto. No website is required; you can promote via blogs, social media, or forums.
Key features:
- Up to 40% RevShare or CPA model;
- lifetime tracking of referred users;
- 200+ global payment systems;
- Weekly commission payouts;
- 50,000+ active partners worldwide;
- Real-time stats and custom promo tools.
It’s one of the most scalable and accessible sports betting affiliate programs, with broad traffic acceptance.
AfroPari
AfroPari is geared toward high-converting regions and offers one of the highest starting RevShare rates on the market, up to 50%. The average monthly earning per partner is $990, reflecting strong performance in both new and emerging markets. It supports payouts without thresholds, which makes it ideal for smaller traffic holders as well. The platform is beginner-friendly but scalable, offering each marketer a personal account manager and access to banners in multiple languages. Content creators can promote AfroPari via YouTube, Telegram, blogs, or public forums with no technical barriers.
Program benefits:
- Up to 50% RevShare;
- Average income: ~$990/month;
- Weekly payments, no minimum thresholds;
- Multilingual creatives and easy onboarding;
- Personalized support from account managers.
For marketers entering the sports betting industry, AfroPari offers a strong combination of ease, flexibility, and revenue.
FanDuel
FanDuel stands out as a powerhouse in the U.S. market, offering dual monetization: up to $35 CPA and a 35% RevShare that lasts for 730 days, well above standard tracking periods. With over 6 million users and brand trust built since 2009, the platform converts strongly in fantasy sports, sportsbooks, and horse racing. FanDuel covers fantasy, racing, and the broader world of sports, making it ideal for U.S.-focused content creators. Affiliates can promote FanDuel using deep links, banners, and mobile-optimized creatives. It’s highly effective for sites targeting major leagues like the NFL or NBA, where user engagement is high.
Program structure:
- $35 CPA / 35% RevShare;
- 2-year revenue tracking window;
- High-volume traffic support;
- Deep links and mobile-ready assets;
Strong presence in regulated U.S. states.
It’s a reliable and rewarding partner for anyone monetizing traffic in North America’s regulated sports betting market.
Bet365
Backed by nearly £3 billion in annual betting revenue, Bet365’s affiliate program remains one of the most trusted globally. The company offers a flat 30% RevShare and supports more than a dozen sports and lotto verticals. A 180-day cookie period ensures that even delayed conversions earn credit. Bet365 provides consistent, monthly payouts starting at £50. The brand’s reputation and retention rates make it particularly effective for large publishers with established audiences in Europe, Asia, and LATAM.
Core features:
- 30% RevShare (lifetime);
- 180-day cookie duration;
- Supports global regulated markets;
- Wide sports coverage, including niche verticals;
- Multilingual creatives and tracking reports.
Thanks to its scale and reliability, Bet365 is ideal for affiliates targeting consistent, long-term betting revenue.
BizBet
BizBet is designed for performance marketers who operate across multiple traffic types. It supports PPC, mobile apps, crypto, and even arbitrage models. The RevShare starts at 25% and can be negotiated based on traffic performance. BizBet allows integration with sportsbook and casino APIs, providing smooth product promotion on your site. Daily reports help optimize campaigns in real-time, and bonuses can be activated for referred users to boost conversions. A personnel manager assists with compliance and promotion strategies.
Advantages include:
- RevShare up to 25% and scalable;
- Accepts crypto, esports, and arbitrage traffic;
- Real-time analytics and bonus offers;
- Customizable tracking tools;
- API integration for on-site embedding.
It’s a versatile program built for those pushing the limits of traditional betting affiliate marketing.
888
888 is a legacy name in online gaming, with decades of trust and high retention. The affiliate program supports casino, sportsbook, bingo, and poker verticals. RevShare rates can be customized based on traffic performance and typically range up to 35%. The platform’s branded games convert well in regulated markets and enjoy strong user loyalty. 888 provides multilingual banners, landing pages, and account manager support for partners running international campaigns. The dashboard features in-depth reporting tools, including EPC and geo performance.
Key features:
- Up to 35% RevShare (custom deals);
- Access to 4+ betting verticals;
- Multilingual creatives and LPs;
- Live performance tracking;
- Strong brand authority in regulated zones.
888’s robust setup makes it a top-tier pick for those focused on stable earnings from diverse traffic sources.
VivatBet
VivatBet Partners offers an aggressive ramp-up structure, starting with 50% RevShare for the first 2–3 months, then scaling from 25% to 40% based on performance (FTD tiers). It also supports CPA programs and hybrid models for diversified monetization. The platform is licensed in Estonia and built on proprietary tech. Weekly payments start at a $30 minimum, and negative balances reset monthly, which lowers financial risk. The partner dashboard includes in-house tracking and full access to creatives and targeting tools.
Notable benefits:
- 50% starter RevShare; scalable tiers after;
- Hybrid & CPA models supported;
- Weekly payments; $30 minimum;
- Balance resets monthly;
- Estonia-regulated; ideal for Baltic traffic.
Its transparent rules, early payout advantage, and scalability make it a smart pick for affiliates targeting long-term value.
Betfair
Betfair provides one of the most detailed and support-heavy programs in the space. It covers all major gambling verticals and offers flexible commission setups, both CPA and RevShare. A unique advantage is the ability to register and track multiple websites separately, with custom links and performance breakdowns. The 45-day cookie window is longer than most, and self-billing ensures accurate payouts each month. Partners can also access XML odds feeds and request localized banners or landing pages through their account manager.
Highlights:
- CPA + RevShare models available;
- Supports multiple site tracking;
- 45-day cookie duration;
- Self-billed, automated payments;
- Access to XML feeds, live stats, and custom creatives.
Betfair is ideal for large-scale operations needing detailed tools, deep reporting, and consistent support within the affiliate space.
| Program | Model | Payout | Min | Key Features |
| 1xPartners | RevShare (up to 40%), CPA, Hybrid | Weekly | – | 200+ payments, lifetime tracking, no site needed |
| AfroPari | RevShare (up to 50%) | Weekly | None | ~$990/mo avg., multilingual tools, personnel manager |
| FanDuel | CPA ($35), RevShare (35%) | Monthly | – | 6M+ users, 730-day cookie, strong in US fantasy |
| Bet365 | RevShare (30%) | Monthly | £50 | Trusted UK brand, 180-day cookie, wide sports range |
| BizBet | RevShare (25%), flexible | Flexible | – | Crypto, PPC, esports, bonus tools, daily stats |
| 888 | RevShare (custom) | Monthly | – | Casino, sports, bingo, poker; strong branding |
| VivatBet | RevShare (25–50%), CPA, Hybrid | Weekly | $30 | 50% start, Estonia license, negative reset |
| Betfair | RevShare, CPA | Monthly | £50 | XML feed, 45-day cookie, self-billing, multi-site |
Winning Strategies to Succeed in Sports Betting Affiliate Marketing
Earning in betting affiliate marketing comes down to strategy, not luck. Top performers focus on quality traffic, multichannel promotion, and ongoing optimization:
Choose the Right Program
Pick offers that fit your traffic type. Programs with 45-day cookies, stable payouts, and flexible terms outperform those with high rates but weak tracking. If you cover several verticals, look for iGaming affiliate programs that include both sports and casino affiliate programs to increase value per user.
Focus on Quality Traffic
Target users who already search for odds, tips, or bet reviews. Specialized traffic converts up to 3× better than generic visits. The best results come from focused sports betting affiliate sites, not broad-audience sources. Filter by location, interest, and device.
Leverage Multiple Marketing Channels
Don’t rely only on SEO. Combine content with Telegram, email, or live odds alerts. Social clips before events can drive spikes in engagement. Partners using 3+ channels often outperform single-source efforts across betting affiliate programs.
Stay Updated with Industry Trends
New features like bet builders and AI odds boost clicks. Watch for changes in payout models, bonus rules, or mobile UX. Affiliate forums and newsletters often reveal shifts early. Many casino affiliate programs now push live tools; these trends carry over to sports.
Optimize Campaigns
Test pages, headlines, and CTAs regularly. Rotate banners, track click-to-deposit delays, and adjust based on device. Leading hybrid affiliate programs offer real-time dashboards, letting you fix weak points quickly and improve ROI.
