As of 2025, iGaming affiliate programs can be very lucrative. Online iGaming offers various affiliate programs such as casino, sportsbook, and hybrid with strong commissions, globally trusted and well-reputed platforms. Each of these platforms focuses on strong commissions and offers more than affiliate partnership programs.

Why the IGaming Affiliate Niche Stands Out

It is one of digital marketing’s easy to penetrate niches. Digital marketers are such as affiliates who specialize in bringing new players to various platforms. Certain programs like Poker, sportsbooks pay 20% to 50% revenue share commission while some affiliate programs offer CPA, peer, and other hybrid models. These models showcase the immense value players hold in the industry. Besides, since the global iGaming market is projected to expand at more than 11% growth, new audiences are always emerging. 

Also very advantageous is the value a gambler offers over time. Numerous affiliate instructions pay ongoing commissions as long as the players remain active on the affiliate network. This coupled with the other diverse gambling products and strong affiliate networks create a strong and reliable stream of long term income. 

1xBet Affiliate Program

The 1xBet Affiliate Program permits promoters to earn income by referring customers to 1xBet. This and other sports betting and online casino products have kept 1xBet well known around the globe since its founding in 2007. Affiliate marketers are able to earn share of revenues proportioning up to 40% of the total profit of a company. They receive automated $30 payments every week while the program has a cookie life of 30 days.

  • Pros: High income potential due to revenue share (40% for a lifetime); instant weekly payments; over 40+ geos and 60+ languages capability; and various marketing plus reselling options. 
  • Cons: Limited due to specific geographical location; unfavorable legal requirements; previous legal issues; some advertisement options are not legal. 

Compliance to program policies is imperative. Fulfilling the rules of a program for gated communities is required, for example, bidding on trademark traffic. 

CasinoStake

CasinoStake is a review affiliate site that connects players to various online casinos that are licensed. The platform is based on a mutual review system where real players review various games. This promotes transparency to the industry which has been lacking in its modern context. The site primarily serves the North America and Europe marketing casino and casino live games, which include good and updated promotional offers.

  • Pros: Player reviews for transparency; frequent bonus updates; localized coverage in EU and North America.
  • Cons: Not open to individual affiliates; casino-only focus; operators must meet listing criteria to be featured.

CasinoStake stands out for its credibility and player-driven content, making it a trusted resource in the iGaming space.

BizBet Affiliate

BizBet Partners is the affiliate program for BizBet, a newer brand covering both casino and sports betting. Affiliates can earn up to 45% lifetime revenue share plus an additional 5% for bringing in new partners. The program accepts traffic from websites, PPC, blogs, and social media. Payments are weekly with a low $30 minimum, and crypto is supported. Built on 1xBet’s technology, it provides reliable tracking and a simple interface.

  • Pros: High RevShare (up to 45%); weekly payouts; CPA and hybrid options; strong promos; personal support and tracking tools.
  • Cons: Lower brand recognition; regional restrictions; payout conditions may differ by source.

BizBet Partners suits affiliates who want flexibility, advanced tracking, and strong long-term earning potential.

Casinofy

Casinofy is a popular casino review website with over 500 detailed reviews of online casinos. It’s not a network, but a content-driven affiliate website helping users discover top casino platforms and bonus deals. The site features guides, user feedback, and filters by provider or bonus type.

  • Pros: Large content base, real player insights, focuses on licensed brands, and easy navigation for niche audiences like slot fans.
  • Cons: No sports content, not open to affiliates, and strong competition to appear on top lists. Bonus-focused users may offer lower long-term value.

Casinofy stands out as a trusted iGaming affiliate site that drives solid traffic and conversions through quality content.

CasinoCanada

CasinoCanada is a leading casino affiliate website targeting Canadian players, with content available in English and French. The site attracts over 150,000 unique visitors per month and drives traffic from 15+ countries, including top GEOs like Europe and Asia. It features 500+ detailed reviews of licensed casinos and showcases welcome bonuses worth up to $2,000. One standout feature is the ability to play demo slots directly on the website before signing up. 

  • Pros: Strong reputation in Canada, multilingual content, 500+ reviews, promotes safe and licensed brands, and offers free game demos. 
  • Cons: Not open to individual affiliates, mainly focused on Canadian and European markets, and operators may face strict listing criteria.

CasinoCanada is a powerful iGaming affiliate site. It continues to grow its audience each year, making it a trusted traffic source for operators. Its blend of authority, reach, and engaging features ensures long-term value for its partners.

Casino.Online

Casino.Online is a reputation casino review site bridging players and trusted operators. The site concentrates on advaced reviews on games, bonuses, payments, and customer care. The site is primarily oriented to the European audience and promotes only casino products – slots and live games.

  • Pros: Recognized brand, quality reviews, solid international reach, and a professional website. Assists partners in boosting player registrations with comprehensive listings.
  • Cons: No gambling sports and poker content, closed to direct affiliates, and difficult to compete with for newer affiliate websites.

Casino Online is one of the leaders in the iGaming affiliate websites and offers great exposure to featured operators.

VivatBet Affiliates

VivatBet Affiliates VivatBet Partners is the affiliate program for VivatBet Casino & Sportsbook, an emerging brand originating in Estonia. It’s a brand affiliate program with a high welcome commission of 50% RevShare for the first 3 months, which then drops to 25% up to 40% based on performance. Supports CPA and hybrid structures and a sub affiliate. Payments are monthly, minimum $30, sent to a VivatBet betting account.

  • Pros: High welcome commission, lifetime earnings, no negative carryover, supports both sports and casino, and provides personal assistance.
  • Cons: Player account only, less known brand, only available in licensed regions.

This program is suitable for affiliates looking for strong commission rates from the start. 

1xCasino Partners

1xCasino Partners handles their own affiliate program as both gambling and casino 1xPartners are under one license from Curacao. The affiliates under this can choose any one from revenue share, CPA, and hybrid types with commissions rising to 45%. The affiliate pays with a minimum as low as 30 dollars every week and can choose from a variety of options including cryptocurrency. There is also a lure of sub-affiliate earnings for those with expansive networks. 

  • Pros: Flexible commission models (RevShare, CPA, hybrid); competitive RevShare up to 45%; easy payments weekly with minimum limits; global traffic supported; sub-affiliate earnings and royalties.
  • Cons: The brand is relatively new and thus, does not compete well with other casino affiliates; traffic acquisition can be difficult due to competition.

1xCasino Partners are well equipped for affiliates looking for flexibility in payout programs and timely payments.

Moon Partners

Moon Partners is an affiliate program working with a bunch of online casino brands. They provide both RevShare and CPA for any kind of traffic. RevShare reaches a max of 50% and hybrid deals come with ongoing and upfront earnings. The program features no negative carryovers, monthly payouts, and transparency.

  • Pros: Share of 50% or more; flexible CPA and hybrid options; no negative carry-over; multiple traffic types accepted; stable platform with dependable reporting.
  • Cons: Monthly versus weekly payments; more intense scrutiny of traffic quality; limited brand awareness than other bigger networks in certain areas.

Driving quality traffic makes Moon Partners an excellent choice for an affiliate program because Moon Partners offers fair flexible commission.

How to Choose the Right Program for You

Finding the IGaming affiliate program for you depends on more than just the commission percentage. As appealing as high revenue share to affiliate marketers may be, success in the long run depends on the traffic and audience. Payouts, reliability and player value needs to be in equilibrium.

The first step is to examine the commission structure. Revenue share, while CPA is instant, gives passive income as long as the players are still active. Hybrids stabilize revenue streams. Payout frequency is also important. Monthly payment cycles reduce growth, while weekly payments enable fast reinvestment.

You should also pay attention to the rules governing the geographic scope and the reach of the affiliate programs. Some programs restrict entire regions, and some even prohibit certain traffic sources such as incentivized clicks, branded PPC, and the like. Making the traffic to the program’s prescribed methods minimizes the risk of non-compliance and account suspension. Cookie durations, along with negative carryover policies also determine profitability. A longer duration cookie increases the chances of conversion, while a no carryover policy resets the month’s earnings, which on its surface seem to favor affiliates.

Also important to explore is the reputation of the brand and the support provided. Player retention is longer with programs affiliated to licensed operators and recognized brands due to better conversion. You can also increase the effectiveness of your campaigns with quality marketing materials, demo links, and personal account managers.

More often than not, the most lucrative program is not necessarily the most beneficial. All the aforementioned characteristics, paired with the alignment of traffic, strategy support, and stability in the platform, aids in determining the particular program to increase success in your IGaming affiliate endeavors.