Traffic arbitrage and affiliate marketing are two popular online business strategies that allow you to make money online. In this article, we’ll look at what traffic arbitrage is, what types of arbitrage and traffic exist, and what traffic sources can be used for this strategy. We will also look at traffic arbitrage in the context of betting and bookmakers.
Arbitrage traffic — what it is and why it generates revenue? What is traffic arbitrage?
Traffic arbitrage is buying and selling traffic (visitors) on internet resources in order to generate income. The main idea is to buy traffic on one platform and direct it to another platform where those visitors can be monetized. Monetization can be achieved through advertising, selling goods or services, or by other means.
What is the main difference between traffic arbitrage and affiliate marketing?
The main difference is that in traffic arbitrage, you buy and direct traffic yourself, trying to capitalize on the difference between your acquisition costs and monetization revenue. In affiliate marketing, you promote other companies’ products or services and earn a commission for every successful sale or action achieved via your referral links.
Types of ad traffic
- When you’re engaged in traffic arbitrage, it’s important to understand what types of traffic exist. They include:
- Targeted advertising. This type of traffic consists of visitors you attract through ads that are tailored to a specific audience. Targeted ads help you determine exactly who sees your content.
- Contextual advertising. This type of traffic comes from search engines when a user searches for specific keywords. It enables you to attract customers who are interested in your offer.
- Push notifications. These are messages sent to users’ devices through a browser or mobile app. They can be used to drive traffic to your site.
- SEO (search engine optimization). Here the traffic source is organic search results. Optimizing your content properly enables you to attract visitors from search engines for free.
- Mailouts. Emails and SMS messages can be effective ways to attract traffic if they’re aimed at the right audience.
- Blogs. If you have a blog, posts can attract traffic from search engines and social media.
- Teasers. Teasers are small ads that generate interest and are clickable.
Traffic sales models
When you engage in internet traffic arbitrage, you encounter a variety of traffic sales models that may impact your monetization strategy and profitability. It’s important to understand each of these models and choose the one that best suits your goals and target audience:
- CPC (cost per click). In this model, you pay for every click visitors make on your ad. This model is based on the number of actual clicks on your ad, which can be beneficial if you’re targeting traffic that tends to take actions on your site.
- CPM (cost per mille — cost per thousand impressions). You pay for every 1,000 views of your ad, regardless of whether someone clicks on it. This model is useful when your goal is to maximize coverage of your audience and create brand recognition.
- CPA (cost per action). A cost is incurred only when a specific action—such as purchasing an item, registering, or filling out a form—is performed. CPA allows you to measure the specific results and effectiveness of your campaign. This is especially useful if your goal is to convert users into paying customers or subscribers.
Sources of website traffic
There are many different traffic sources. Arbitrage may include betting and bookmaker activities. Understanding and selecting the right sources is a critical step in your overall strategy. Different sources have unique characteristics and audiences, which means you can adapt your strategy as much as possible to a specific source and target audience. Next, we’ll look at the various traffic sources and their benefits in the context of arbitrage.
Targeted ads
You can use targeted ads for betting traffic arbitrage, attracting a target audience that is interested in betting and bookmakers. For example, if your website is about football betting, you can create ad campaigns that target football fans. Targeted advertising lets you create arbitrage verticals by combining identical or similar goods and services.
Contextual advertising
Contextual advertising on search engines, for example via Google Ads, can be an effective way to attract traffic. Make sure your ads are displayed when searching for keywords related to betting and bookmakers.
Push notifications
Push notifications can be used to send information about current sports and betting events to your subscribers. This helps you retain your audience and encourages them to be active on your site.
SEO
Optimizing your content for search engines can attract organic traffic, including users looking for information about betting and bookmakers. It’s important to choose the right keywords and create high-quality content.
Mailouts
If you have a subscriber base, you can use an email mailout to inform them of new betting options, promotions, and events in the sports world. It’s important to monitor
