While still somewhat sensitive in terms of regulation, iGaming affiliate programs are gaining traction across francophone Africa and Côte d’Ivoire is no exception.
The appetite for sports betting , in particular, is massive. Football remains the biggest driver of traffic, followed by basketball, MMA, and virtual games. With rising interest in both global and local matches, betting platforms that offer fast mobile access and francophone support tend to convert better. Gambling affiliates’ incomes vary depending on traffic quality, but even small influencers or content creators can monetize through basic referral systems. Some publishers are already earning four figures monthly through Telegram groups focused on betting tips and match predictions.
And with increasing legal clarity around licensing and tax frameworks, many affiliates are looking at Côte d’Ivoire as a long-term play, not just a trend.
Regulatory environment: what affiliates should know
Affiliate marketing in Côte d’Ivoire isn’t explicitly regulated, but there are several areas to watch. Advertising is overseen by ARTCI (Autorité de Régulation des Télécommunications), which sets general guidelines for digital communications. While affiliate programs themselves aren’t restricted, the content you promote especially for casino and betting platforms must follow consumer protection laws and avoid false claims.
For fintech or e-commerce campaigns, the main requirement is transparency. Affiliates should clearly disclose paid partnerships or bonus terms, especially when working with financial or investment-related products.
Currently, there’s no licensing requirement for affiliates. But taxes are becoming more relevant. Affiliates who earn over a certain annual threshold may be subject to income tax — so working with platforms that provide documentation or local-friendly payout options (like mobile money or crypto) is a plus.
1xBet
1xBet remains one of the most recognizable names in Africa’s online gambling scene. Their platform is fully localized in French, supports dozens of payment methods, and provides round-the-clock mobile functionality which is key in Côte d’Ivoire.
Through the 1xPartners affiliate program, marketers can earn via CPA, revshare, or hybrid deals. What makes 1xBet especially strong in this market is their deep regional integration: local league sponsorships, dynamic odds for popular Ivorian matches, and multilingual customer support.
They also offer pre-designed banners, localized landing pages, and custom bonuses for certain affiliates. If you’re trying to scale across West Africa, this is one of the few affiliate programs that can handle the volume while still converting.
AfroPari
A rising competitor, AfroPari is quickly becoming a favorite for French-speaking betting audiences. While it doesn’t have the same international presence as 1Xbet, it compensates with higher revshare rates and better conversion on micro-influencer traffic. AfroPari’s affiliate program is streamlined: you get a fast approval process, personal manager, and access to real-time data. Their site is optimized for low-bandwidth mobile devices, which is especially important for rural areas in Côte d’Ivoire.
They’re also more flexible with creatives. If you want to run a Telegram campaign with your own visuals or a WhatsApp promo with voice notes — AfroPari is more likely to say yes than a big-brand competitor.
This platform is particularly interesting for affiliates who focus on community-based traffic rather than SEO or YouTube. If you’re working with football fans, tipster groups, or small betting communities test AfroPari.
BetFrique
While relatively new to the scene, BetFrique positions itself as the local-first sportsbook for West Africa. Their main advantage? Fully Ivorian payment support and mobile money payouts. The BetFrique affiliate program is built for simplicity. Flat CPA rates, clean reporting, and fast KYC. They might not have the widest game selection or the fanciest UI, but what they lack in flash they make up for in performance with local users.
If you’re just starting your affiliate journey in Côte d’Ivoire, BetFrique can be a great first partner: easy to promote, low bounce rates, and a team that responds in local time zones.
E-commerce Affiliate Programs
Beyond betting, e-commerce continues to grow across Abidjan and other urban centers. Local marketplaces like Jumia Côte d’Ivoire, Glovo, and Afrimarket run internal affiliate programs , offering payouts for traffic that converts into sales or app installs.
These programs are ideal for affiliates targeting female shoppers, young professionals, or students. Promo codes, product reviews, and unboxing content perform particularly well on Instagram and short-form video platforms.
While commissions in e-commerce are typically lower than in gambling (often 3–10%), the risk is lower too. With consistent traffic and seasonal campaigns, even smaller pages can generate a few hundred dollars monthly — or more during holiday peaks.
Fintech Programs
As mobile banking spreads and crypto adoption increases, fintech affiliate programs are emerging fast. Platforms like Yellow Card (crypto), Wave (mobile payments), and PaySika (virtual banking) now offer affiliate deals that pay per install or per KYC.
This vertical is perfect for content creators focused on financial literacy, crypto education, or smartphone tips. It’s also an effective way to diversify your income beyond high-risk verticals.
Most fintech programs work well with video explainers, referral link campaigns, and WhatsApp blasts. Unlike betting, they’re also less likely to get flagged or restricted by ad platforms — which gives you more flexibility for scaling.
PayPlus Affiliates
One more program worth mentioning in Côte d’Ivoire’s affiliate scene is PayPlus Affiliates . While it doesn’t fall under gambling or e-commerce directly, it bridges the gap between fintech and lifestyle — offering services like utility bill payments, mobile money top-ups, and ticketing platforms.
Affiliates earn based on user actions like app installs, first payments, or top-up amounts. What makes PayPlus interesting is its deep integration with local telcos and banking APIs. This allows users to complete transactions within seconds — which boosts retention and makes your referrals stick longer.
They provide pre-approved creatives in French, run special Ramadan and back-to-school campaigns, and pay out via Orange Money or MTN Mobile. If you’re trying to build a personal finance or “life hacks” brand in Côte d’Ivoire, this is a program you should test.
It’s also a low-barrier option for creators who are just learning how to work with an affiliate program and want a “safer” start compared to gambling.
More depth on E-commerce: What Converts in Côte d’Ivoire
While we touched on Jumia and Glovo earlier, it’s worth diving into what kinds of products are actually moving.
Top-selling categories include:
- 1. Phone accessories and cheap smartphones.
- 2. Hair and beauty products.
- 3. Fashion (especially urban youthwear).
- 4. Used electronics and seasonal appliances.
- 5. Food delivery promos.
Affiliates who create simple unboxing or “how to buy” guides in French — even just filmed on a phone are outperforming traditional bloggers. TikTok and Instagram Reels dominate here, and product comparisons or “Top 3 deals of the week” work especially well. You don’t need fancy gear. Just consistency, localized content, and clear call-to-actions. That’s how smaller creators are already monetizing affiliate programs with under 5K followers.
Entering the Côte d’Ivoire affiliate programs seen in 2025 is a smart move — especially if you’re willing to localize, test new verticals, and build relationships with smaller but faster-moving brands.
Whether you’re drawn to betting , e-commerce , or fintech , the country is open for digital business. And while the market may not be as mature as Europe or Asia, that’s precisely why it’s full of untapped opportunity.
If you’ve worked with an affiliate program in Bangladesh or tested campaigns like in Cameroon , you’ll notice Côte d’Ivoire has one thing those markets don’t: space to grow.
Côte d’Ivoire isn’t just another test market. It’s a launchpad.
With the right affiliate program , the appropriate platform (Telegram, YouTube, TikTok), and the right tone (local, helpful, mobile-first), you can build real traction here — even if you’re just starting out.
Unlike oversaturated markets, you don’t need a $5K SEO budget or a massive blog. You need:
- Clear offers.
- Relatable messaging.
- Channels your audience already trusts.
- And yes, patience, because scaling takes time.
If you’re looking for a place to grow smarter, not louder, Côte d’Ivoire is one of the best bets for 2025. Start with something simple. One niche. One campaign. One affiliate program that aligns with your goals. The demand is here. The tools are available. The users are ready. It’s your move.
Why Now Is the Best Time to Join Affiliate Programs in Côte d’Ivoire
Many affiliates wait too long. They overthink the platform, the offer, the niche — and by the time they finally launch, others already dominated the space. But in Côte d’Ivoire, the window is still open.
You don’t need to compete with massive blogs or top YouTubers. In fact, many of the best-performing campaigns in this region come from small Telegram groups, voice message promos, or short-form mobile videos. Affiliate marketing here isn’t about being fancy. It’s about being early, consistent, and close to your audience.
If you’re still wondering whether an affiliate program can really work in a market like this, the answer is yes, and it already does. From betting tips to fintech tutorials, creators are building loyal micro-communities that generate daily income.
This isn’t a market where you need to reinvent the wheel. It’s a market where simply showing up, providing real value, and picking the right affiliate programs can already set you apart. So stop watching from the sidelines. Choose a vertical. Find your voice. And take that first step.
