With its own booth, four themed zones, a boxing challenge against an AI avatar, the grand finale of a major contest, and an exclusive evening event at The St. Regis Rome, 1xBet has put together a packed program for attendees of SiGMA Central Europe 2026.

From November 2 to 5, 1xBet will present its (unique) approach to engaging with its audience and partners at an exhibition in Rome as part of the One Brand, Multiple Touchpoints concept. This concept brings together various points of contact with the brand, from initial meetings with the team and cooperation discussions to networking and exploring new avenues for long-term partnerships.

From November 2 to 5, Rome will host iGaming industry representatives at SiGMA Central Europe 2026. 1xBet has put together a program that combines business meetings with sports challenges, prize drawings, and a private event for partners. All of this is united under the concept of One Brand, Multiple Touchpoints, offering several ways to get to know the international brand, interact with a team of experts, and discover new opportunities for successful partnerships.

Connections that open up new prospects

At SiGMA Central Europe, the 1xBet team will be at booth H3-3057 and will welcome partners in the exclusive lounges 5, 33, 34, and 35. Here, you’ll be able to discuss current projects, exchange ideas, explore various cooperation opportunities, and talk about business development in a comfortable setting.

1xPartners holds a special place in this ecosystem: it is the brand’s affiliate program, with more than 10 years of industry experience. The program operates in over 150 countries and supports more than 250 payment methods, helping affiliates engage with different markets and audiences across the globe.

1xPartners also offers several monetization models: up to 50% RevShare or CPA of up to $150 for each player referred. This choice allows you to negotiate terms based on the partner’s specific business model and goals.

Interactive brand activities: When a brand becomes a new experience

At the 1xBet venue, the business program will blend seamlessly with sports entertainment. As part of a concept inspired by the energy of the UFC, visitors can look forward to four themed outdoor zones, each with its own atmosphere and interactive experience:

  • The Training Zone will feature themed games and challenges testing strength and reaction time;
  • The Ring Zone will serve as the venue for the main activities;
  • In the Locker Room, guests will find branded merchandise and gifts;
  • The Chill Zone will offer a space to relax with exclusive drinks and signature cocktails.

Throughout the three days of the exhibition, visitors to the booth will also be able to participate in interactive activities on the PROTO screens: test their reaction time in a boxing challenge against an AI avatar of the brand ambassador, take a virtual selfie, and receive a personalized prediction from the magic mirror – complete with jokes, questions, and prizes.

In addition to interactive activities, visitors will also have a chance to win valuable prizes: On November 4 at 16:00, the brand will host an iPhone Duo giveaway at its booth.

Grand 1XREIGN contest

Another highlight of the program is the Grand 1XREIGN competition, which runs from October 1 to 29 and will culminate in the finals on November 3 at the exhibition in Rome. Finalists will compete for top prizes in two categories: an exclusive Rolex Daytona set (in the PRO category) and a Breitling watch (in the RISING category), as well as valuable gifts from Louis Vuitton, Fujifilm, Apple, and other brands.

The One & Only Event: networking beyond the exhibition

On November 2, 1xBet will host a private event, The One & Only Event, at The St. Regis Rome. The evening will be themed around the Modern Renaissance– a contemporary interpretation of the art and atmosphere of the Renaissance era.

Guests will find themselves in a space reminiscent of a portrait brought to life: sculptural silhouettes, velvet, vintage details, and exquisite interior accents. The evening’s program will be complemented by live music and performances that blend historical motifs with contemporary elements.

The One & Only Event will continue 1xBet’s business campaign in a different format: guests will have the opportunity to resume discussions of joint projects in the atmosphere of an exclusive and private club.

One Brand, Multiple Touchpoints

From booth discussions to a private evening event at The St. Regis Rome, 1xBet’s program at SiGMA Central Europe 2026 will combine business meetings, interactive sports activities, and networking with partners in a casual setting.

Over four days in Rome, visitors to the booth will have the chance to meet with the 1xBet team in person, discuss cooperation terms, find common ground, and exchange experiences with industry experts.

This is the essence of the One Brand, Multiple Touchpoints concept: to create more avenues for networking, strengthening partnerships, and exploring new horizons for successful cooperation.